ESG investing – earning returns while helping the environment and society

ESG Investing

Please note that this article is over six months old. While Blevins Franks takes care to make sure that information is accurate on the date of publication, some content may change over time. You should not rely on the accuracy of legislation and tax information in this article; take professional advice for your circumstances.

The topic of ‘ESG investing’ – Environmental, Social, Governance – was highlighted recently at the COP26 meeting in Glasgow alongside environmental issues affecting the planet and our daily lives.

It came at a time when many of us were already thinking about changes we can make to play our part in improving the situation and is something many investors are keen to explore.

COP26 Glasgow 2021 – rising interest in responsible investing

The November COP26 (26th Conference of the Parties) was a global United Nations summit about climate change and how countries can bring it under control. Large companies also need to play their part to reduce their impact on the environment, and this is where investors can be selective over which companies to buy shares in.

Interest in ESG investment has been growing noticeably over recent years. Investors are placing greater emphasis on the environmental and social impact of their investments, wanting to make sure the firms benefiting from their capital do not contribute to problems like climate change, inequality etc. They are increasingly seeking to manage exposure to ESG factors, while generating sustainable long-term returns – responsible investing and performance can be complementary.

It is estimated that around 20% of global investors have some ESG investments and almost 50% say they are interested.

ESG investing

This type of responsible investing prioritises financial returns alongside a company’s impact on the environment, its stakeholders and society.  Here are some simple definitions:

  • Environmental – The impact of a company’s activities on the environment: carbon footprint, greenhouse gas emissions, renewable energy usage, using a sustainable supply chain etc. Positive outcomes include managing resources and executing environmental reporting/disclosure, or avoiding/minimising environmental liabilities such as climate impact or pollution.
  • Social – A company’s impact on its employees, customers, consumers, suppliers and the local community: how employees are treated, racial diversity among staff and executives, LGBTQ+ equality, inclusion programmes etc. Positive outcomes include increasing health, productivity, and morale, or reducing negative outcomes such as high turnover and absenteeism.
  • Governance – The way companies are run: how does the management drive positive change? What are its business ethics?  Positive outcomes include aligning interests of shareowners and management, improving diversity and accountability, and avoiding unpleasant financial surprises, such as excessive executive remuneration.

In summary, ESG investing considers how a company serves its staff, communities, customers, stakeholders and the environment.

These days, most public companies, as well as many private ones, are evaluated and rated on their ESG performance by various third-party providers of reports and ratings. These include Bloomberg, S&P Dow Jones Indices and MSCI.

Institutional investors, asset managers, financial institutions and other stakeholders are increasingly relying on these reports and ratings to assess and measure companies’ ESG performance compared to peers.

ESG performance

Investing responsibly does not mean you have to accept lower returns.

ESG investing is building up a good track record, with noteworthy performance over the pandemic. During the market turbulence and uncertainty, many companies with strong ESG track records showed lower volatility than others and investors turned to ESG for increased resiliency.   According to US financial services firm Morningstar, the last quarter of 2020 saw record sales of $152 billion and total assets invested worldwide reached $1.6 trillion.

Analysis by Morningstar also found that, over a decade, 80% of equity funds investing in sustainability outperform traditional funds. ESG funds also show longevity – 77% of ESG funds that existed 10 years ago survived, compared to 46% of traditional funds.

Investment planning

You do not need to spend hours researching a company’s ESG track record and scores, or comparing its share price with other companies to try and work out which ones to invest in.  As with other capital investments, you can buy funds which invest in highly rated companies. This also reduces risk as it provides much more diversification.

Apply the same investment principles with ESG investing as with all other capital investments:

  1. Establish your objectives and time horizon.
  2. Obtain an objective analysis of your appetite for risk.
  3. Have a mix of assets and sectors in your portfolio to reduce the risk of one area performing badly.
  4. When considering a new investment, analyse how it fits in with the rest of your portfolio and impacts its risk weighting.
  5. Conduct regular reviews, around once a year.

You can choose to use a financial advisory company that incorporates responsible investing within its advisory services. Some companies now look at ESG considerations, as well as traditional assessments, as a part of the overall investment considerations when assessing suitability of investments for clients.

So responsible investing does not have to involve more work on your part. You can invest as you normally would, without compromising returns or your risk weightings – but with the difference being which companies benefit from your investment capital. You don’t need to focus all your portfolio on ESG funds – indeed, you need a good spread of assets to reduce risk – but it is one step you can take to help protect our environment and society.

We are committed to ESG investing

At Blevins Franks, we’re committed to sustainable and responsible investing. We offer a range of investment solutions that take a more active approach to investing via companies and initiatives that have particular environmental and sustainable goals at their core.

We have specialist managers dedicated to solely providing sustainable/responsible investments, as well as other managers where their investment proposition is evolving to incorporate more of these elements – something all investment managers will need to do from a regulatory perspective.

Contact Blevins Franks to find out more about our approach to responsible investing 


All advice received from Blevins Franks is personalised and provided in writing. This article, however, should not be construed as providing any personalised investment advice.  The value of investments can fall as well as rise, as can the income arising from them. Past performance should not be seen as an indication of future performance.

Tax rates, scope and reliefs may change. Any statements concerning taxation are based upon our understanding of current taxation laws and practices which are subject to change. Tax information has been summarised; individuals should seek personalised advice.

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